At the Initial stage, the startup has zero to minimal sales and is exploring market opportunities. It lacks on-/offline presence in the regions and seeks guidance on local business and revenue models. The startup aims to find early adopters to boost revenue and brand awareness but lacks expertise in business development. Key demands include advice on localizing strategies, creating and managing social media for brand visibility, and developing a strategic execution plan. Additionally, it seeks sales and marketing plans and business development strategy to refine its MVP and Product-Market-Fit approach.

​

In the Middle stage, the company is gaining sales traction and fine-tuning its business and revenue models to boost growth. It has established a small-scale online/offline presence but seeks better strategies for sales, marketing, and business development in the regions. Key demands include advice on localizing and optimizing business models, managing and localizing marketing content across social media, and executing expanded sales and marketing campaigns to increase opportunities. Additionally, the startup aims to grow partnerships, enhance distribution/dealer channels, and scale its operations effectively in the market.

​

At the Mature stage, the company has a well-established product or solution, entering the growth acceleration phase. It operates with a refined business and revenue model and has a significant online/offline presence in Hong Kong and Southeast Asia. The focus now is on expanding and managing distribution channels in a localized format while scaling sales generation, transaction volumes, and overall business operations. Key demands include localizing social media management and marketing content, executing strategies to grow and manage distribution/reseller channels, and increasing lead generation and sales volume at scale. Additionally, the startup aims to expand further into Southeast Asian markets for sustained growth.